CRM+ is an easy-to-use system for managing marketing activities and converting interested prospects into confirmed sales orders. Through alliances with electronic business directories CRM+ makes it easy for clients to import target prospects and to reach those targets through a variety of media such as email, phone, mail-outs, TV and radio. Best of all ActionStep integrates with client websites through an online form so respondents enter their information directly into CRM+.

ActionStep Chief Executive Officer Ted Jordan says CRM+ was developed to provide clients with an immediate competitive edge in marketing and sales management, with minimal cost and easy implementation. “Our clients have told us that this is what they need most in the current economic climate,” Mr Jordan says.

“CRM+ is a quick-start, pre-configured solution that can start producing results immediately, with no upfront purchase or other capital requirement. Like the rest of the ActionStep suite, it’s hosted on our servers, and maintained and updated by our team, so the client can focus purely on using the system to boost sales knowing that the true cost is transparent.”

CRM+ is available to new clients as an entry point to the full ActionStep suite and it is fully compatible with, and a natural extension of, other small business accounting systems.

ActionStep is an international award-winning enterprise management system that replaces the “islands of automation” found in many businesses and typically managed at high cost by IT departments and consultants.

Developed and based in New Zealand, ActionStep handles all aspects of the client enterprise in a single integrated application – from customer relationships through to marketing and sales, operations, business intelligence, document management, email, accounting, employee management and payroll. ActionStep’s modular system ensures that businesses can have their requirements met through a standalone or combination solution.

Because ActionStep is delivered to clients over the internet, using the Software as a Service (SaaS) model, it does not require hosting, maintenance, management, updating etc. on the part of the client. Users can access it from a web browser anywhere in the world, from either a Windows or Macintosh platform. Traditional barriers to entry have been removed – payment is by a low monthly subscription and there are no lengthy contracts to commit the customer.

ActionStep won the international category in the 2008 Best of SaaS Showplace awards in the United States. In 2007, it won the New Zealand ComputerWorld Award for excellence in the use of information and communications technology in a small business.

A quick video introduction to CRM+ is available at here.