Product Marketing Automation Coordinator

Product Marketing Automation Coordinator

Actionstep pushes the boundaries to take business management software to new frontiers.

Our people have a passion for innovating, the courage to break new ground, and a fundamental belief in delivering unquestionable value to our clients. If that sounds like you, we are looking for an ambitious marketing automation specialist to own our product promotion through our HubSpot system and product content schedule. This role is an opportunity for a 1-2 year marketer or recent marketing graduate to join a growing technology business and carve out a varied position in this NZ company, as we continue to expand our footprint in international markets.

THE ROLE

Working closely with the product marketing lead, you will deliver the marketing automation aspects of our product marketing plan and product marketing campaigns. The person in this role will be the company’s Product marketing HubSpot Tsar - using HubSpot as a central engine to integrate product marketing activity across key digital channels including website, marketing database, email and advertising. You will work closely with our product search and social coordinator and report on the performance of all channels.

RESPONSIBILITIES

  • Product Marketing HubSpot Tsar: Drive adoption and knowledge of HubSpot, so that it is used to its full potential to promote our product. Act as gatekeeper to system changes.
  • Establish automation and product content KPIs: Agree product marketing automation KPIs based on prior performance, industry insights and business metrics.
  • Reporting systems: Measure, interpret and report (in plain language) on the performance of all digital marketing campaigns related to our product against overall marketing & lead generation goals (ROI and KPIs).
  • Inbound marketing: Collaborate with the product marketing leader, internal product and sales teams to create landing pages for product related campaigns and optimize user experience. Track inbound lead generation and identify key conversion points - to target product sales opportunities more effectively.
  • Product related content: Work closely with product marketing lead to develop compelling, creative product content that cuts-through industry noise and resonates with key audiences. Create and administer publishing schedule for all product content.
  • Website: Manage Actionstep’s product content on website. Work closely with product search and social coordinator to ensure Actionstep’s product content is performing against SEO KPIs.
  • Email marketing: Set up and deliver regular series of product EDMs.
  • Experiments: Execute, and measure A/B and multivariate experiments and conversion tests across channels for our product tiers. Pivot tactics based on results. Maintain a growth mindset – learn and iterate.
  • Trends and Insights: Stay up-to-date with the latest trends and best practices in product marketing and report these internally. Identify competitor and industry product and digital marketing trends - optimize performance based on insights.
  • Evaluate emerging product marketing technologies and provide business case for adoption where appropriate.

REQUIREMENTS

  • BS/MS degree in marketing or a related field
  • Strong grasp of current product marketing and digital marketing landscape
  • High level analytical and data-driven thinking skills
  • Experience in a similar role or general marketing role
  • Working knowledge or familiarity with HubSpot or similar inbound automation systems
  • Demonstrable knowledge of email marketing best practice
  • Ability to optimize landing pages
  • Familiar with A/B and multivariate experiments
  • BS/MS degree in marketing or a related field

We offer a fantastic and inspirational working environment!

  • Wear what you like to work.
  • Take your birthday off.
  • Friday afternoon socials and frequent team building events.
  • Excellent location close to the Viaduct, Britomart and the city centre.
  • Funky office environment - converted penthouse apartments with balconies, kitchens and amazing city views.
  • Relaxed and friendly team.
  • Fantastic career development opportunities.

About Actionstep

Actionstep is an award-winning, SaaS tech company, whose mission is to deliver the world’s most advanced Legal Practise Management solution. We help our clients build thriving legal practises by creating awesome user experiences that lawyers love. We have teams of highly talented people across New Zealand, Australia, UK, USA and Canada working to delight thousands of lawyers worldwide who are running highly successful legal practises.

Apply Now

To apply for this position, please send us a copy of your current CV and include a covering letter introducing yourself.

Applicants for this position must have New Zealand residency or a valid New Zealand work visa and have English as a first language or near-native comprehension. You must be available to attend face-to-face interviews in Auckland.

Please note: Only those who have been successful in advancing to the interview stage will be contacted.

Apply now
  • Location: Auckland Central, NZ