Product Marketing Coordinator (Social & Search)

Product Marketing Coordinator (Social & Search)

Actionstep pushes the boundaries to take business software to new frontiers. Join our expanding product marketing team to support our product evolution and business growth!

Our people have a passion for innovating, the courage to break new ground, and a fundamental belief in delivering unquestionable value to our clients. If that sounds like you, we are looking for an ambitious digital marketing coordinator to own our social and search marketing for our product. This role is an opportunity for a 1-2 year digital marketer or recent marketing graduate to join a growing technology business and carve out a crucial position in this NZ company, as we continue to expand our footprint in international markets.

THE ROLE

Working closely with the product marketing leader, you will plan and execute digital marketing aspects of our product marketing campaigns. You will integrate a wide range of digital channels, including SEO/SEM, social media, and display advertising to achieve our product marketing KPIs across 3 distinct product plans and measurably raise Actionstep’s product awareness. You will report on all related analytics and learn to pivot your activities based on results.

RESPONSIBILITIES

  • Establish channels & KPIs: Set up key channels and agree KPIs based on industry insights and business metrics.
  • Reporting systems: Measure, interpret and report (in plain language) on the performance of digital marketing campaigns against overall product marketing & lead generation goals (ROI and KPIs).
  • Social media: Build and maintain social media presence and engagement through product communications. Collaborate on product related content creation.
  • SEO: Work closely with marketing automation coordinator to optimize SEO.
  • Advertising: Set up and optimize PPC, AdWords, display and ad serving tools. Manage product campaigns daily to maximize advertising budget.
  • Experiments: Execute, and measure A/B and multivariate experiments and conversion tests. Pivot tactics based on results. Maintain a growth mindset – learn and iterate.
  • Trends and Insights: Stay up-to-date with the latest trends and best practices in digital product marketing and report these internally. Identify competitor and industry digital product marketing trends - optimize spend and performance based on - insights. Evaluate emerging technologies and provide business case for adoption where appropriate.
  • Digital Champion: Over time, become an internal coach for staff using digital channels and tools to promote our products and interpret results. Brainstorm new and creative product growth strategies with colleagues.

REQUIREMENTS

  • BS/MS degree in marketing or a related field
  • Strong grasp of current product marketing & digital marketing landscape
  • High level analytical and data-driven thinking skills
  • Experience in a similar role in a product business or demonstrable understanding of the tools and channels involved
  • Ability to set up and optimize online search and display ad campaigns
  • High level analytical and data-driven thinking skills
  • Familiarity with HubSpot or similar inbound automation systems
  • Understands how to optimize landing pages
  • Experience with A/B and multivariate experiments

We offer a fantastic and inspirational working environment!

  • Wear what you like to work.
  • Take your birthday off.
  • Friday afternoon socials and frequent team building events.
  • Excellent location close to the Viaduct, Britomart and the city centre.
  • Funky office environment - converted penthouse apartments with balconies, kitchens and amazing city views.
  • Relaxed and friendly team.
  • Fantastic career development opportunities.

About Actionstep

Actionstep is an award-winning, SaaS tech company, whose mission is to deliver the world’s most advanced Legal Practise Management solution. We help our clients build thriving legal practises by creating awesome user experiences that lawyers love. We have teams of highly talented people across New Zealand, Australia, UK, USA and Canada working to delight thousands of lawyers worldwide who are running highly successful legal practises.

Apply Now

To apply for this position, please send us a copy of your current CV and include a covering letter introducing yourself.

Applicants for this position must have New Zealand residency or a valid New Zealand work visa and have English as a first language or near-native comprehension. You must be available to attend face-to-face interviews in Auckland.

Please note: Only those who have been successful in advancing to the interview stage will be contacted.

Apply now
  • Location: Auckland Central, NZ