Product Marketing Manager

Product Marketing Manager

Actionstep is a fast growing New Zealand tech firm, with a global customer base and team. We are expanding our product marketing team to support our business growth and are currently recruiting for a product marketing manager to drive the awareness & adoption of our products.

PASSION & EXPERIENCE

Our people have a passion for innovating, the courage to try new things, and an obsession with creating great customer experiences. We are looking for an experienced product marketing manager to shape and drive product marketing across key markets. This is a new role within the product marketing team – it’s an opportunity to build great product marketing practices and be part of the success of a growing NZ technology business as we continue to expand our footprint in international markets.

A WHOLE LOT OF TEAMWORK

Work collaboratively with our product development team and international sales teams to design & deliver a comprehensive product marketing programme to support product lead generation, nurture happy customers and anticipate the future product needs of our customers.

THE ROLE : COMBINE CREATIVITY & FOCUS

  • Product campaign design & delivery: Use customer insights, product knowledge and brand messaging to build marketing campaigns for key segments. Set clear KPIs for all channels, A/B test and pivot tactics as needed. Deliver transparent progress updates internally.

  • Product communications: Develop & execute product communications for current customers and potential customer on product upgrades, releases, features and changes. Create new product/feature launches across channels and tie into tradeshow schedules. Develop strong links with industry rating and review bodies.

  • Inbound marketing: Map customer journeys through product lead cycle. Create ITTT action & content plan to support product lead generation (leveraging HubSpot). Maintain daily contact with sales team on product lead status, nurturing and next steps.

  • Content development: Work closely with product marketing team and external agencies on content development highlighting messaging and product benefits in a variety of formats (e.g. written, graphical, video, 3rd party sponsored) to feed inbound product marketing processes.

  • Product toolkits: Develop product toolkits for each product tier including: Brand & product messaging, Key benefits/differentiators, Clear use cases and buyer personas, Competitor comparisons, Product tech spec sheets & tip sheets, Testimonials (Video/written) & Success stories, Tailored product tour videos

  • Customer experience: Utilize strong analytical ability to evaluate end-to-end customer product experience across multiple channels and customer touch points. Monitor customer product lifecycles. Devise marketing interventions where there are weak points / opportunities.

  • Customer engagement systems: Stay close to client product needs, working closely with customer support team, by regularly seeking engagement and sharing feedback internally and externally (e.g. surveys, interviews, product use analysis) to understand product use, pain-points, benefits and changing requirements

  • Pricing & profitability: Use competitor product pricing analysis, customer feedback and product value comparisons to inform product pricing levels and articulate relative value. Analyse customer and product profitability to inform strategy.

  • Team management: Manage and nurture the skills of the current product marketing team and new members as they join.

BACKGROUND REQUIREMENTS

  • 4+ Years in similar product marketing role in product/SaaS business
  • Experience managing product lead generation and qualification via inbound marketing
  • High level presentation creation skills
  • Demonstrated written product communication skills
  • Experience using analytical tools and reporting systems
  • Working knowledge of digital channels and tools to promote software products
  • BS/MS degree in marketing or a related field
  • Management experience

We offer a fantastic and inspirational working environment!

  • Wear what you like to work.
  • Take your birthday off.
  • Friday afternoon socials and frequent team building events.
  • Excellent location close to the Viaduct, Britomart and the city centre.
  • Funky office environment - converted penthouse apartments with balconies, kitchens and amazing city views.
  • Relaxed and friendly team.
  • Fantastic career development opportunities.

About Actionstep

Actionstep is an award-winning, SaaS tech company, whose mission is to deliver the world’s most advanced Legal Practice Management solution. We help our clients build thriving legal practices by creating awesome user experiences that lawyers love. We have teams of highly talented people across New Zealand, Australia, UK, USA and Canada working to delight thousands of lawyers worldwide who are running highly successful legal practices.

Apply Now

To apply for this position, please send us a copy of your current CV and include a covering letter introducing yourself.

Applicants for this position must have New Zealand residency or a valid New Zealand work visa and have English as a first language or near-native comprehension. You must be available to attend face-to-face interviews in Auckland.

Please note: Only those who have been successful in advancing to the interview stage will be contacted.

Apply for this position

  • Location: Auckland Central, NZ